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Friday, August 23, 2013

LinkedIn and the "serial endorsers"

Endorse, of course! Well, not really...
LinkedIn is my favorite social networking website. It is useful, because it is focused and because it offers great tools to stay updated about pretty much any industry. But today, I want to talk about a practice that annoys me profoundly in this virtual environment. It is widespread, it is dangerous, and it is called "serial endorsing."

"Serial endorsers" are those who, as soon as they are linked with you, they automatically endorse you for absolutely everything that is on your list of skills. Everything. Wow, that should be amazing, right? Why would that be a problem, César? It is a problem because it is neutralizing one of the most useful tools on LinkedIn. To understand that, let's make a connection with real life.

Everyday, you are bombarded by advertising pieces, trying to convince you to buy something. M&M's? Bread? Even an iPhone? Advertising can convince you to buy these products, for sure. But some "products", like human resources, are bought after a careful process that includes resumés, interviews and, sometimes, group dynamics. Word-of-mouth can be decisive in every stage, it can take people further in a selection process.

LinkedIn came up with the endorsement tool (under the "Skills and Expertise" tab) to offer an alternative to writing a recommendation. It can take some time to write a thoughtful recommendation and, let's face it, sometimes we don't have much to say about someone, but we’ve seen what they do, we like it, and we want to give them a help. So, let's endorse, of course. But there is a right way to use endorsements on Linked In.

I am lucky to have been endorsed by a considerable number of people, but some of them endorsed me for skills that I know that they have never experienced themselves before. How do you endorse something you never experienced yourself? The result is that, today, companies are not paying attention to the "Skills and Expertise" area anymore. It became this hole in your profile that means absolutely nothing. The good thing is that you can now choose which endorsements you want to show or not. Next time you edit your profile, consider clicking on "Manage Endorsements" and do some sanitizing. It's not offensive to whoever endorsed you. They made it with good intention. But remember that your profile on LinkedIn is supposed to show your real connections. I did that on my profile. What you see is what you get.

* Not convinced about endorsement etiquette yet? Hear it from Stacy Zapar, known as the most connected woman in LinkedIn.


Saturday, August 10, 2013

What about hashtags?

I must admit that I have been allergic to social media lately. I have used it for a long time to promote my music, videos and shows. Using social media was useful, and it got me places, but the polluted aspect of timelines drives me crazy. It's everything at the same time, here and now. No, thank you. Thank God for hashtags, for they serve as universal concentrators of topics in the web jungle. When I mean universal, I mean that they are accepted and processed by pretty much every relevant social media website.

No matter where you post your thing, you just have to add a hashtag to the post, and it automatically joins the group of posts that are similar to yours. Hashtags not only have the function of aggregating similar content, but have also been used to measure the popularity of topics. That explains the meaning of the buzzwords "trending topics". The more a hashtag is posted, the more people get to know about it.

Hashtags.org is a website dedicated to show a panorama of hash tags worldwide. The front page brings the most popular hash tags currently, and the portal also has an extensive archive of information about how to use this tool. To conclude, I would like to leave you with what is, in my opinion, one of the smartest ways to use hashtags ever. Jimmy Fallon is using the word hashtag to name a sketch in the Late Night Show. Every now and then, he posts an unusual hashtag on his Twitter account and lets people create the content for the hashtag. They all become trending topics instantly and that is helping Jimmy Fallon to solidify his place as one of the most interesting talk show hosts nowadays. If you do a search for "hashtags" on YouTube, for example, the first 15 links that appear are to Jimmy Fallon's show. So here's my hashtag for you, Jimmy: #goodjob

Monday, June 10, 2013

Dare to agree

John Corvino: "when debating, I focus
on the message, not the messenger" 
With power comes responsibility. When an artist gains visibility, the audience often wants to know more about his or her political positions. Whenever I connect to my audience, in live shows or via social media, I take the chance to raise awareness to the causes I stand for: freedom of belief and animal welfare. In order not to be accused of being a “fake-activist”, the artist needs to really understand the causes he or she stands for, as well as to master the science of negotiation. This is why I spend a considerable time watching debates on YouTube. By doing that, I learn more about the world that surrounds me, and about persuasion. My favorite channel is that of Intelligence Squared, UK based organization that promotes Oxford-Style debates.

In the channel, you can watch full-length discussions between specialists in controversial subjects, such as religion, sexuality and politics. They talk mostly about things we would prefer not to talk about, but should. Or, at least, could. In the end of each debate, it is requested that the audience chooses a side. You have to be for or against something. I have a lot of fun watching Intelligence Squared debates, but there is something in this idea of taking sides that I find hard to agree with. Making choices is something we have to do each and every day, but rigidly sticking to a side can, sometimes, lead to an unhealthy division.

While searching for debates on YouTube, I met a very interesting person named John Corvino. I heard him speaking at a debate over marriage equality. This debate caught my attention because it was promoted by the Kansas City Atheist Coalition, in conjunction with the School of Faith. Two diametrically opposed institutions talking to each other: what a fantastic example of an effort for mutual benefit. The debate also caught my attention because of Corvino's lighthearted approach. John dares to speak of agreement, and I love the fact that he makes it clear that agreeing is his true underlying interest. Positional bargaining is not a part of his world. Right after I watched the debate, I wrote him an e-mail with questions about this powerful approach to negotiation.

As a Chair of the Philosophy Department at Wayne State University in Detroit, Michigan, Corvino deals constantly with different positions, coming from different people. In debates, he makes a genuine effort to separate the people from the problem and focus on objective criteria. "I think this is a function of my training as a philosopher,” says Corvino. “In philosophy, the soundness of an argument is a function of whether the premises are true and whether the conclusion follows from the premises, not of who's giving the argument. Of course, arguments are also tools of negotiation and persuasion, and personal factors may be relevant to that. Yet I try to stay focused on the message, not the messenger."

In the debate organized by Atheists and Christians mentioned before, Corvino is seen speaking about positive aspects of marriage equality. He is aware of the fact that his opponent, a catholic teacher, is very unlikely to change his mind after the conversation. This is common in debates over marriage equality. On one side, we have a person who acknowledges the idea of being gay as something real, natural, and undisputable. On the other side, we have someone who doesn't. Imagine an anaerobic creature debating with an aerobic creature over the importance of air. How do you produce an agreement in a situation like that? Most of the times, you just don't. In Corvino's career, the idea of BATNA (Best Alternative To Negotiated Agreement) is taken to another level: it is almost a constant. Debates about marriage equality often tend to fall into loops, because the people involved simply live in different worlds. "Sometimes opponents are simply unapproachable, and then you have to cut your losses, learn from the experience, and move on." If someone uses a dirty trick during a debate, such as changing the subject, John doesn't get railroaded. "What I try to do is to approach things calmly, and most of the time people rise to the occasion."

Discovering John Corvino's work was an enriching experience. It contributed to understand, with real life examples, several topics presented in my Negotiation and Deal-Making class, part of the Entertainment Business Master's Program at Full Sail University. Learn more about John by visiting www.johncorvino.com.

Personal interview conducted by César Munhoz with John Corvino by e-mail in April 27th, 2012. 

Tuesday, March 19, 2013

Performance art: pricing the intangible

Me, on stage, screaming at a fan.
Would you pay a ticket to see it?

Two months ago I did a post about the hardships of understanding Finance and Law. Guess what, I am not that lost anymore. I finally feel the love. I broke the Matrix. Yesterday I said to my loved one: "tonight you look as sweet as a spreadsheet".

Now that I get the difference between assets and liabilities, it is time to understand how they fit into my reality, that of a conceptual performance artist.

Wednesday, March 6, 2013

The yellow brick road to Broadway


Watching musical theater is dreamlike. How about being part of it? This month I wrote my first song for a Broadway style musical theater play. It was challenging and very rewarding to see the author smiling as he listened to it. One song approved, 24 to go. I hope audiences have the same reaction when they hear and see the song being performed by actors who will be wearing unusual handcrafted costume, moving around a fully decorated stage, with exceptional lighting, on a big theater packed with a paying crowd that decided to deposit their hard-earned money at the box office after being attracted by a huge advertising and promotion campaign… PHEW! This is the yellow brick road to Broadway. And this isn't half of the hard work and huge structure required to make a musical show to happen.

Friday, March 1, 2013

Amusing business


As a media and entertainment professional with more than 10 years of experience, I must say I am used to trade fairs. I've had the chance to visit dozens of them, each one with a different focus. Management, media, law, music, you name it: I've been there. But last year I had the chance to go to a trade fair like none I've seen before, because it introduced me to a very interesting trade association: the IAAPA.

Saturday, February 9, 2013

Jerry Seinfeld: "I don't turn myself off."


Today we take a break from the finance and legal focus of this blog (learn why at the end of the post) to bring the story of an inspirational character: comedian Jerry Seinfeld. 

"Actors want to dissolve into this character and become unrecognizable. Comedians are just the opposite. We're trying to get rid of everything that is not exactly us." This is Jerry Seinfeld in an interview given to Andrew Denton, trying to explain his craft and his body of work, which is completely based on his personal experiences. It is also, as he likes to state it, "not work." I consider Jerry to be a highly inspirational personality in entertainment because he was able to build a solid career based on authenticity. In a time when pretty much all you see in mainstream pop culture sounds and smells fake, Jerry rises as a person that is a character that is a person that is a character that is a person that is… Jerry. Period. A guy with no intention to be something he is not. And he is not perfect.