Amusing business

As a media and entertainment professional with more than 10 years of experience, I must say I am used to trade fairs. I've had the chance to visit dozens of them, each one with a different focus. Management, media, law, music, you name it: I've been there. But last year I had the chance to go to a trade fair like none I've seen before, because it introduced me to a very interesting trade association: the IAAPA.